I started ficustree because I lived the problem. When my family bought our home, we had access to every listing site imaginable — and still felt lost. The tools showed us houses, but none of them helped us make a confident decision.

Like many homebuyers, we learned the hard way. After closing, we discovered hidden costs nobody warned us about and a few unfixable issues with the property that changed how we felt about the purchase. We also realized we'd missed critical findings buried in the disclosures — hundreds of documents to review and sign under pressure, and things slipped through. We're not alone. Nearly half of recent homebuyers report regret, and most of it traces back to information they either didn't have or couldn't process in time.

That experience lit a fire. The gap between browsing homes and actually feeling confident enough to buy — that's what ficustree closes. I bring 20+ years of product leadership scaling SaaS platforms, 15 patents in distributed systems, and an MBA from Michigan Ross. But the thing that drives this company every day is simpler than any résumé line — no buyer should feel regret about the biggest purchase of their life.

ficustree is AI-native from day one. We're not bolting intelligence onto a legacy model — we're building a platform that reads disclosures so you don't miss what matters, surfaces the true cost of ownership before you commit, and makes every interaction smarter for buyers and realtors alike.